Alaska & Hawaiian Airlines

@FiveFtFoodie, one of LKC's agency-represented influencers, partnered with Alaska and Hawaiian Airlines across the Atmos Rewards launch, her first business class flight to Osaka, and the Hawaii Food & Wine Festival's Decanted event. As her management agency, we negotiated the partnership, handled all brand communications, and assisted with creative development throughout the campaign.

Atmos Rewards Launch

To introduce the new unified loyalty program, @FiveFtFoodie created:

  • A hero reel announcing Atmos Rewards, featuring worldwide travel footage and new scenes shot in front of the Eiffel Tower and Big Ben.

  • Brand-guided messaging breaking down what the program means for Hawaii travelers and international flyers.

  • A follow-up Q&A reel addressing audience questions on earning, redeeming, and maximizing the new benefits.

Her approachable tone and global visuals helped the announcement resonate with both Hawaii-based travelers and her international community.

Hawaii Food & Wine Festival

@FiveFtFoodie partnered with Hawaiian Airlines for their signature HFWF event: Decanted, where she:

  • Appeared in partnership with Hawaiian Airlines at Decanted.

  • Shot a recap reel capturing the evening’s energy, culinary highlights, and behind-the-scenes moments.

  • Shared stories from the event with real-time engagement.

  • Filmed a fun taste-test moment with Hawaiian Airlines’ captains and flight attendants, sampling cookies from MW Restaurant—the chefs behind the airline’s in-flight menu.

This activation showcased @FiveFtFoodie’s strength in blending food, travel, culture, and personality into highly shareable content.

First Class to Osaka

For @FiveFtFoodie’s first-ever first class experience, Hawaiian Airlines flew her and her mom roundtrip from Honolulu to Osaka—a meaningful journey as they travel to Japan twice yearly to visit her grandma.

The partnership documented the complete premium travel experience, showing how business class transforms the journey itself, letting you arrive ready to enjoy your destination rather than recovering from the flight.

  • Pre-Flight Experience: Checked in via First Class line and explored the Plumeria Lounge with its poke station, gumbo, and diverse food offerings

  • Lie-Flat Seats: Showcased Hawaiian Airlines' 180-degree lie-flat seats that transform the flight experience—when you can fully recline, it's like you aren't traveling at all

  • In-Flight Dining by MW Restaurant: Enjoyed chef-curated meals including Ume Shiso Stuffed Roasted Chicken and Red Wine Braised Short Rib with Basil Mac Nut Pesto Salad

  • Huakaʻi by Hawaiian Loyalty Program: Promoted the free kamaʻāina program offering quarterly inter-island discounts, free checked bags, and monthly surprise fare deals

  • Authentic Storytelling: Created relatable content showcasing her genuine first-time business class experience