M Hospitality
Part of the MacNaughton Group's portfolio, M Hospitality operates three distinct Waikiki hotels—Hotel Renew, Waikiki Malia, and Lotus Honolulu—alongside the award-winning Arden Waikiki restaurant.
We partnered across all four brands to deliver content creation, social media management, influencer marketing, and art direction for photoshoots, tailoring our approach to each property's unique personality and audience.
Waikiki Malia
Waikiki Malia is a centrally located, 300+ room hotel serving a diverse mix of local guests, mainland US travelers, and international visitors. With families, couples, and friends as their core demographic, we crafted warm, approachable content with a personable tone that resonates across cultures.
Our creative direction—rooted in Gen X sensibilities—guided both social media management and full photoshoot production, including dedicated family and couple sessions that authentically capture the Waikiki Malia experience.
Hotel Renew
Just steps from Waikiki Beach, Hotel Renew is a boutique 70+ room property that serves as the ultimate home base for Hawaii adventures. We developed playful, vibrant Gen Z content that positions the hotel as more than accommodation—it's where the energy starts.
Our influencer marketing strategy was most robust here, partnering with content creators who delivered reels, carousel posts, and professional photography in exchange for stays, generating authentic social proof that resonates with younger travelers exploring Hawaii from around the globe.
Lotus Honolulu
Nestled on the quiet side of Waikiki, Lotus Honolulu is an award-winning, 50+ room boutique hotel that defies category expectations. With full-service dining at Arden Waikiki, a state-of-the-art fitness center, and The Living Room (game room), the property offers amenities rarely found in boutique settings.
We created sophisticated, unhurried content for their upscale demographic—travelers seeking authentic aloha at a relaxed pace, where vacation unfolds naturally rather than by itinerary. Our approach emphasized the art of slowing down and savoring the moment.
Arden Waikiki
Located on the second floor of Lotus Honolulu, award-winning Arden Waikiki entered a transformative season with General Manager and Wine Sommelier Jonathan Carlile joining Chef Makoto Ono and Chef Amanda Cheng.
We documented this evolution through film photography and UGC-style reels—from "Arden Math," showing how the "appetizers were basically free," to the shareable Ohana Menu and reimagined wine program. For the Ohana launch, we invited press and food influencers to experience the menu firsthand, generating authentic buzz beyond owned channels.