Sumida Farm

Sumida Farm is a family-owned watercress farm established in 1928 and recognized by its iconic thatched hut. We transformed their social media presence and elevated watercress from a humble side dish to an island-wide culinary staple.

We coordinated high-profile restaurant collaborations during watercress season with many well-known restaurants in Hawaii including Fete, Pig & the Lady, La Tour Cafe, and natuRe, building awareness for both the farm and Hawaii's agricultural heritage.

Through strategic content creation and influencer partnerships, we helped this still-family-run operation become a household name across Oahu, celebrating nearly a century of local farming excellence.