Lululemon
We collaborated with Lululemon's brand team to curate their in-store soundtrack, providing a unique sonic experience for shoppers worldwide. Additionally, we supported Lululemon's expansion outside the US and Canada by selecting music for their first locations in Hong Kong and London.
Services ✘ Music Curation
The main brand playlist captures the energy and edge that made Lululemon’s designs iconic—sexy, confident, and effortlessly stylish.
Spanning dance cuts from Madonna's first album to obscure French pop-rock band The Prototypes, modern new wave darlings New Young Pony Club, to influential post-punk groups like ESG and Delta 5, the soundtrack is bright, playful, and undeniably vibrant.
We also curated music for The Lab, Lululemon's experimental streetwear-focused brand with design hubs in Vancouver and New York City. This soundtrack took a completely different direction—black as night with sharp edges and a dark pulse running throughout.
Built on the foundations of Crystal Castles' electronic noise pop, Sleigh Bells' loud guitar riffs and sugary hooks, and TR/ST's swoon-worthy dark wave vocals, the playlist is melodic yet menacing, minimalist yet avant-garde.
